Anti-Spam Law Compliance Policy

Miniso USA maintains strict compliance with all applicable anti-spam legislation, including the federal CAN-SPAM Act of 2003 and each state's anti-spam laws ( including but not limited to California Business & Professions Code Section 17529.5), ensuring all commercial email communications and marketing practices adhere to the highest legal standards. All commercial electronic communications sent by or on behalf of our organization comply with CAN-SPAM Act requirements by including accurate header information identifying the sender, truthful and non-deceptive subject lines, clear identification when messages contain advertisements, provision of our valid physical postal address, conspicuous opt-out mechanisms that are honored within ten business days of receipt, and proper handling of all unsubscribe requests. We maintain comprehensive records of all email marketing campaigns, consent documentation, and opt-out processing to demonstrate compliance with federal law, which subjects violations to penalties of up to $53,088 per email. Our email marketing practices specifically comply with California's stricter anti-spam requirements, including enhanced consent standards and additional disclosure requirements for California residents, while ensuring integration with California Consumer Privacy Act (CCPA) obligations for data handling and privacy rights. All staff responsible for email marketing receive regular training on anti-spam compliance requirements, and we conduct regular audits of our email practices to ensure ongoing adherence to both federal CAN-SPAM provisions and California state law requirements. Additionally, our website pricing and promotional communications comply with California SB 478 requirements by providing transparent, all-inclusive pricing without hidden fees in all advertisements and marketing materials. This comprehensive anti-spam compliance framework protects our organization from significant federal and state penalties while maintaining ethical communication practices and respecting recipient privacy rights across all jurisdictions where we conduct business.