Discover the fun of collecting with a surprise twist.

If you’ve ever walked into a MINISO store and noticed rows of colorful boxes featuring your favorite characters, you’ve likely spotted our Vinyl Plush Blind Boxes. But what exactly are they, and why are collectors obsessed?

The Mystery Behind the Box

A blind box is a collectible product packaged in a way that keeps the item inside a surprise, so you won’t know which character or design you’ve received until you open it. Each series usually features a lineup of characters, including a chase, rare, or secret edition for lucky collectors. It’s all about the excitement of unboxing, the thrill of mystery, and the joy of discovering which one you got.

The “Vinyl Plush” Difference

MINISO’s Vinyl Plush Blind Boxes are the latest evolution of the viral blind box. The vinyl plush blind box combines the best of both worlds: the adorable softness of plush with the smooth finish of collectible vinyl figures. They’re lightweight, durable, and designed with meticulous detail, perfect for display or travel companions to attach to your bag or backpack.

Why Collectors Love Them

Surprise Factor: Every box holds a new possibility. You never know what you’ll get until the moment of reveal.

High-Quality Design: Each piece is crafted with care, featuring expressive faces and signature styles true to your favorite collaborations.

Collectibility: With full series, rare editions, and seasonal drops, it’s easy to start your own collection and trade with friends.

Gift-Worthy: Because of their mystery element, they make great gifts for both collectors and casual fans alike.

Community: The products bring together different fan bases and encourages community and trading between fans.

How to Start Collecting

You can find the latest Vinyl Plush Blind Boxes at select MINISO stores across the U.S. Some series are limited-edition, and many items sell out during launch week! Follow @miniso.usa on Instagram and TikTok for collection reveals, unboxings, and updates on upcoming launches.