“Where’s YOYO?” Everything That Happened

Juls Meliton
2 hours ago
2 min read

Last week, select MINISO stores held a “Where’s YOYO?” event, where customers searched for hidden YOYO cards in stores. If they successfully found the cards, which were based on daily clues, they would win a goodie bag filled with random goodies from MINISO.

We’re excited to share that the event went beyond our expectations, with happy customers participating and finding all the clues. We had a total of 24 cards hidden per store, plus 6 rare cards. And we held the event at 54 stores. Cards are based on the YOYO Cute Tilt Series Icon Box Figure Blind Box.

Before we share more highlights, have you heard of YOYO? YOYO is a MINISO IP—proprietary intellectual property (IP). YOYO is your cute, comforting bestie – she's filled with warmth, joy, and magic. And she’ll be collaborating with big brands this summer. Stay tuned!

Back to the event highlights. Here’s what our store teammates had to say:

“The ’Where’s YOYO?’ card hunt finally came to a close with our lucky winners today! All cards have been found, and many happy guests love their prizes! Just as we were closing for the day, our final Rare YOYO card was found! Yippie!” - Eden Prairie Mall
“The YOYO Scavenger Hunt brought lots of smiles and great energy on day one.” - Del Mar Highlands

“Today was a tricky day for our customers. Everyone was having a hard time finding the last YOYO, but at last, he was found! One of our winners said that she liked having these events because they bring something new that you don't see often at other stores.” - Santa Maria Town Center